Voice & Tone

Our voice is how we express the Frequency brand through words. It should be consistent across all communications while adapting tone to context.

Brand Voice

Frequency’s voice is:

We’re forward-thinking pioneers in audio advertising technology. We speak with confidence about solutions and possibilities.

We communicate with authority and expertise. Our language is clear, precise, and trustworthy.

We’re human and relatable. We explain complex concepts simply and welcome collaboration.

While our voice stays consistent, our tone adapts to the situation:

Context	Tone	Example
Marketing	Confident, inspiring	”Transform the way you create audio ads.”
Product	Clear, helpful	”Select your campaign type to get started.”
Support	Empathetic, reassuring	”We’re here to help you resolve this quickly.”
Technical	Precise, informative	”The API accepts JSON payloads up to 5MB.”

Write simply and directly. Avoid jargon unless writing for a technical audience who expects it.

❌ Don’t

”Leverage our cutting-edge solution to synergize your audio advertising workflows.”

✓ Do

”Create better audio ads, faster.”

Write like you’re talking to a colleague—professional but personable.

❌ Don’t

”The system has processed your request. No further action is required at this time.”

✓ Do

”All set! Your campaign is ready to go.”

Anticipate needs and provide actionable guidance.

❌ Don’t

”Error: Invalid file format.”

✓ Do

”This file type isn’t supported. Try uploading an MP3 or WAV file instead.”

When describing Frequency, use these core messages:

“Audio teams worldwide use Frequency to work faster and smarter.”

“Create captivating audio ads that resonate with listeners.”

“Maximize revenue potential with the freedom and flexibility of our platform.”