Logos
Our logo is the most recognizable element of the Frequency brand. Use it consistently and respectfully across all applications.
Primary Logo
The primary horizontal logo should be used as the default in most applications.
frequency
frequency
Usage
| Variant | Use Case |
|---|---|
| Primary Black | Light backgrounds, print materials, documents |
| Primary White | Dark backgrounds, photos, colored backgrounds |
Logo Icon
Use the icon when space is limited or when the full logo would be too small to read clearly.
F
F
F
F
Stacked Logo
Use the stacked version when vertical space is preferred over horizontal.
F
frequency
F
frequency
Clear Space
Always maintain minimum clear space around the logo equal to the height of the “F” icon.
frequency
Clear space
Minimum Size
Ensure the logo remains legible at all sizes.
| Format | Minimum Width |
|---|---|
| Digital (Primary) | 120px |
| Digital (Icon) | 32px |
| Print (Primary) | 1 inch / 25mm |
| Print (Icon) | 0.25 inch / 6mm |
Logo Misuse
❌ Don’t stretch
freq
❌ Don’t rotate
frequency
❌ Don’t change colors
frequency
❌ Don’t add effects
frequency
❌ Don’t outline
frequency
❌ Don’t use on busy backgrounds
frequency