Voice & Tone
Our voice is how we express the Frequency brand through words. It should be consistent across all communications while adapting tone to context.
Brand Voice
Innovative
We're forward-thinking pioneers in audio advertising technology. We speak with confidence about solutions and possibilities.
Professional
We communicate with authority and expertise. Our language is clear, precise, and trustworthy.
Approachable
We're human and relatable. We explain complex concepts simply and welcome collaboration.
Boilerplate
About Frequency
Frequency® is an automated ad management and monetization platform powering the creator-led media economy. The platform connects enterprise workflow automation with targeted delivery and marketplace infrastructure to streamline premium ad placement across audio, video, and emerging formats. Designed for the complexity of network-managed, creator-led media, Frequency enables efficient, brand-suitable advertising campaigns for both publishers and advertisers at scale. Learn more at frequency.media.
Tone Variations
While our voice stays consistent, our tone adapts to the situation:
| Context | Tone | Example |
|---|---|---|
| Marketing | Confident, inspiring | ”Transform the way you create audio ads.” |
| Product | Clear, helpful | ”Select your campaign type to get started.” |
| Support | Empathetic, reassuring | ”We’re here to help you resolve this quickly.” |
| Technical | Precise, informative | ”The API accepts JSON payloads up to 5MB.” |
Writing Principles
Be Clear
Write simply and directly. Avoid jargon unless writing for a technical audience who expects it.
Don't
"Leverage our cutting-edge solution to synergize your audio advertising workflows."
Do
"Create better audio ads, faster."
Be Human
Write like you’re talking to a colleague—professional but personable.
Don't
"The system has processed your request. No further action is required at this time."
Do
"All set! Your campaign is ready to go."
Be Helpful
Anticipate needs and provide actionable guidance.
Don't
"Error: Invalid file format."
Do
"This file type isn't supported. Try uploading an MP3 or WAV file instead."
Key Messages
When describing Frequency, use these core messages:
“Audio teams worldwide use Frequency to work faster and smarter.”
“Create captivating audio ads that resonate with listeners.”
“Maximize revenue potential with the freedom and flexibility of our platform.”
Words We Use
| Prefer | Avoid |
|---|---|
| Create | Generate |
| Platform | Solution |
| Teams | Stakeholders |
| Fast, quick | Rapid, expedient |
| Simple | Seamless |
| Help | Assist |
Emojis
Don’t use emojis in any Frequency communication, UI, or documentation. They undermine the professional tone of the brand. Use lightweight outline-stroke SVG icons in brand colors instead.
Capitalization
- Headlines: Title Case for major headings
- Buttons: Sentence case (“Get started” not “Get Started”)
- Product names: Always capitalize “Frequency”
- Features: Lowercase unless a proper noun