Logos

Our logo is the most recognizable element of the Frequency brand. Use it consistently and respectfully across all applications.

Primary Textmark

The primary horizontal textmark should be used as the default in most applications.

Dark Logo, use case

Light backgrounds, print materials, documents

Light Logo, use case

Dark backgrounds, print materials, documents

Available Formats:

svg, png

Minimum Size

Digital (Textmark): 120px

Print (Textmark): 1 inch / 25mm

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Brand Mark (Circular)

The circular brand mark is used when the full textmark isn’t necessary — app icons, social avatars, favicons, and as a hero graphic.

Brand Mark, dark

Light backgrounds, app icons, favicons

Brand Mark, light

Dark backgrounds, overlays

Available Formats:

svg, png

Minimum Size

Digital (Mark): 32px

Print (Mark): 0.25 inch / 6mm

Download

Clear Space

Always maintain minimum clear space around the logo equal to the height of the brand mark icon.

Clear space

Light background example

Clear space

Dark background example

Clear Space Rules

Minimum padding around the logo equals the height of the brand mark icon.

Horizontal

1x icon height on left and right

Vertical

1x icon height on top and bottom

Logo Usage

Do use on solid white backgrounds

Do use on solid dark backgrounds

Do maintain original proportions

Do use brand mark at small sizes

Do use with sufficient clear space

Do center-align in layouts

Don’t stretch

Don’t rotate

Don’t add effects

Don’t change colors

Don’t place on busy backgrounds

Don’t outline or add strokes